SITE INDEX
120 North Michigan Street           Plymouth, Indiana  46563           1-574-936-2323

Serving the Entire Business CommunityDemographics Index

Center of Town - Plymouth, IN Latitude: 41.3437 Longitude: -86.3098 MARKET PROFILE Page 1      Page 2      Page 3      Page 4 2003 Consumer Spending shows the amount spent on a variety of goods and services by households that reside in the market area. Expenditures are shown by broad budget categories that are not mutually exclusive. Consumer spending does not equal business revenue. Apparel & Services: Total $ $16,848,760 $58,721,695 $108,936,749    Average Spent 2,490.21 2,465.23 2,512.78    Spending Potential Index 93 92 94 Computers & Accessories: Total $ 1,539,323 5,355,899 9,938,554    Average Spent 227.51 224.85 229.25    Spending Potential Index 77 76 77 Education: Total $ 5,039,232 16,897,564 31,590,876    Average Spent 744.79 709.39 728.69    Spending Potential Index 77 73 75 Entertainment / Recreation: Total $ 17,191,486 60,731,898 111,944,106    Average Spent 2,540.86 2,549.62 2,582.15    Spending Potential Index 86 86 88 Food at Home: Total $ 30,857,687 107,539,148 198,192,989    Average Spent 4,560.70 4,514.66 4,571.61    Spending Potential Index 101 100 102 Food Away from Home: Total $ 19,467,022 67,858,098 125,488,079    Average Spent 2,877.18 2,848.79 2,894.57    Spending Potential Index 97 96 97 Health Care: Total $ 19,051,405 66,931,489 122,748,227    Average Spent 2,815.76 2,809.89 2,831.37    Spending Potential Index 90 90 90 HH Furnishings & Equipment: Total $ 11,628,034 40,988,483 75,941,074    Average Spent 1,718.60 1,720.76 1,751.69    Spending Potential Index 84 84 86 Investments: Total $ 36,505,331 126,443,043 243,889,185    Average Spent 5,395.41 5,308.27 5,625.66    Spending Potential Index 64 63 66 Retail Goods: Total $ 143,302,812 504,751,551 928,026,807    Average Spent 21,179.84 21,190.24 21,406.29    Spending Potential Index 91 91 92 Shelter: Total $ 63,678,846 221,672,252 413,373,930    Average Spent 9,411.59 9,306.14 9,535.07    Spending Potential Index 74 73 75 TV / Video / Sound Equipment: Total $ 5,248,754 18,256,562 5,248,754    Average Spent 775.75 766.44 776.43    Spending Potential Index 81 80 81 Travel: Total $ 9,109,928 31,949,064 59,470,632    Average Spent 1,346.43 1,341.27 1,371.78    Spending Potential Index 77 77 79 Vehicle Maintenance & Repairs: Total $ 5,409,917 18,951,953 34,918,839    Average Spent 799.57 795.63 805.45    Spending Potential Index 81 81 82 Data Note: The Spending Potential Index represents the amount spent in the area relative to a national average of 100. Source: Expenditure data are derived from the Consumer Expenditure Surveys, Bureau of Labor Statistics. Page 1      Page 2      Page 3

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